When it comes to displaying prestige, ability to nurture students, and to show the extent of facilities, the School of Art and Design Graduate Show is one of the most important events of the year. There are two major audiences of the event, those with relation to the graduates, and people with an interest in the university services, being partners, sponsors or potential new students. Thus, the school must demonstrate its value with as much confidence, skill and talent as possible, to attract new interest and drive continuous development.

During the COVID-19 pandemic, however, the Graduate Show was physically unable to take place. Therefore, the trend of Grad Show websites emerged as a way of combatting the limitations of isolation. However, even as physical exhibitions returned, the utility of reaching a greater audience through the internet was still beneficial, and thus the trend continued. Due to its importance, the website must encapsulate similar values to the Grad Show itself, demonstrating the creativity, talent and innovation of the school. Along with the greater ANU Displaying the university’s value and contribution to the greater art community.